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About Beautorium

Press about Beautorium natural and organic beauty emporiumCarefully Edited Choice
Beautorium offers a carefully hand-picked selection of the best in natural and organic beauty from around the world. Our brands are trusted, elegant and effective. We’ve done the editing so you don’t have to!

Brand Selection Criteria
Beautorium brands are selected according to 5 demanding criteria:

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Natural or organic. Most are certified natural, organic and/or vegetarian by the world’s most reliable independent third party organizations
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Not tested on animals, cruelty-free
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Effective ingredients with proven benefits
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Professionally and beautifully presented
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Compelling brand and company personality

Trying to avoid a particular substance? We include a full list of ingredients for every product so you can make an informed choice. Want even more info? View certifying organizations and descriptions.

Good to Know Icons and Explanations
We explain how each of our products meet our criteria using a unique Good to Know system which summarizes the information we know is important to you. Are they certified natural or organic? What are the effective ingredients? How does the company give back to the community or the environment?

Keep it Simple and Smart
Shopping Beautorium is pretty, simple and smart. Our home page is easy to use, clean and uncluttered. Our brand pages give you an honest, straightforward overview of the benefit, why you should believe it, and the personality. We want to help you to “get-it-at-a-glance”. No excess packaging!

Beautorium Service

Need Advice? Email us at advice@beautorium.com and we will answer you with prompt, unbiased, and personal advice.
100% Satisfaction Guaranteed. If you are ever unhappy with any product purchased from us, simply return it within 30 days and we will refund your money.
Free samples with every order.

About UsAnn Francke & Barry King, Founders of Beautorium Natural & Organic Beauty Emporium
We (Ann & Barry) lived in London and Germany for over 20 years and were senior executives in the beauty industry.

Ann has over 20 years experience of brand marketing and general management. She was Strategic Marketing Director of Boots PLC, responsible for Boots own brands, international operations and new businesses. Ann spent 13 years at Procter and Gamble running a number of European businesses including Olay & Max Factor, before ending as global General Manager. She was privileged to work with some of the greats, including Madonna, Mario Testino, the editors of British and French Vogue, as well as the late Anita Roddick and Isabella Blow.

Barry has been fascinated by formulations for years and qualified as a pharmacist in 1978 in England. He has over 20 years experience running multi-site Health & Beauty retail operations for Boots in the UK. Barry was then Regional Manager for Thorntons plc, running over 200 stores in the UK and Ireland. He went on to run the Internet and Catalogue business for Thorntons before moving to the US.

Why Beautorium?
Natural and Organic beauty care (and the standards for it) are more developed in Europe. Many small, high quality brands have spent decades developing special products that are beautifully presented. Shopping is typically done in personalized boutiques and pharmacies, with knowledgeable and professional staff. We aim to recreate that environment, and bring the knowledge, passion and experience we gained in Europe to our Beautorium online boutique in America.


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