There is so much written on this topic and a lot of it can be more confusing than clarifying. Here is a brief overview of why it’s a good idea to switch to using organic and natural beauty products, as well as links to some informative sites to help you understand things better.

Three facts you may not know:

DOWN THIS PAGE:
- positive benefits of organic
- environmentally sound
- avoid harmful ingredients
- links to helpful sites

	Your skin is the body’s largest organ, with over a billion pores.
	Experts tell us over 60% of what you put on your skin is absorbed into your body.
	Women's bodies can absorb up to 5 lbs of chemicals per year from using conventional beauty and personal care products

Skin Care = Skin Food. More or less. In other words, if you wouldn’t eat it, then why would you put it on your skin? Or your family’s skin? As we pay more attention to our food, we should pay more attention to our skin’s food.

Organic does not mean natural, and vice-versa. Organic means that the ingredients are grown without toxins, chemical pesticides or herbicides, using sustainable farming practices. The soil is rich in natural nutrients and the farmers use renewable resources. Organic ingredients have higher levels of antioxidants and nutrients particular to that ingredient.

Natural means the ingredient is just that. Natural. But that doesn’t mean it is organic, or organically grown. Lavender can be natural, but grown using pesticides, for example. We avoid ingredients that aren’t from natural, certified organic sources. If something is grown Biodynamically, it means that the oldest, most holistic methods of organic farming are used.

At Beautorium, we have explored the globe to bring you brands and products that meet the highest standards of organic personal care. We’ve put in the effort selecting them so you don’t have to!

Many of our products have been certified by very reputable international organizations. Certifying agencies are independent, inspect manufacturers regularly and are therefore a great help in knowing who and what to trust.
View certifying organizations and descriptions.

Use organic and naturally grown and derived products because they:

	Have higher levels of natural nutrients and antioxidants than non-organic versions
	Stimulate a mind/body/nature connection
	Have fewer irritants for sensitive or allergy-prone skin

Many of these products have centuries of traditional use as “proof” behind them. Today they also have state-of-the-art methods of obtaining and combining the ingredients, making full use of the science behind the nature.

In addition to benefits for you, our brands:

	Use minimal, recyclable packaging
	Fairly trade with their communities and suppliers
	Do not test on animals

The products we offer are free from GMO’s (genetically-modified) and other ingredients that are widely used in commercial beauty preparations and have been linked to potential health and environmental issues. These include:

	Parabens
	Phthalates
	FD&C Color Pigments
	Mineral Oil
	Synthetic Fragrances*
	Sodium Laurel Sulfate(SLS) and Sodium Laureth Sulfate (SLES)
	Polyethylene Glycol (PEG)
	*except red flower candles which contain trace amounts of nature identical synthetic fragrance to enhance throw and longevity

Above list taken from the Organic Consumer Association, www.organicconsumers.org. To find out more about the potentially harmful ingredients in your beauty bag and bathroom, we suggest you go to Skin Deep, www.cosmeticdatabase.com. Check out the links to the certifying and organizations on the Good to Know page.

Finally, take a look at the EcoPlanet short documentary on Safe Cosmetics

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